Volume B Store // Sao Paulo // Brazil // Marcio Kogan

This project is the retail furniture store Vitra located in São Paulo. Designed by Marcio Kogan.

This Store Micasa Volume B is an annex, of a previously existing store. A small tunnel connects the entrance with the showroom of the initial store, and is installed perpendicularly in relation to the new space. A patio located at the end of the lot gives access to the store and the design studio. The annex interior ground plan is a large span, conceived to configure an ample and dynamic area to house the Vitra showroom, which Micasa sells. The front facade is a broad showcase of instigating proportion, low and long, which every now and then displays the owner’s antique car collection.

Popular urban Brazilian civil construction, with the consolidation of previously-precarious neighborhoods, executed with disposable material, has specialized in the building of that which was called ‘puxadinhos’ (annexes), small enlargements, be they vertical or horizontal, taking over all the small lots. The formal city has incorporated this culture and has suggested, in the ever-new Latin-American cities, always fresh, always renovated, a program for architecture: building on the already-built. The store was built using rustic material and rustic executions.

Rustic and modern, Micasa Volume B recalls the artisan processes of popular civil construction, and, above all, the modern Brazilian buildings, brutalist projects in a brutalism reinvented south of the equator, attentive to the local knowledge. The facades of the store were made in a not-very-common manner using exposed reinforced concrete: the outward appearance of the material, generally done very precisely with new lumber, is used here randomly, chaotically, and some wood was not even removed after curing. The brises-soleil in the offices is made of a net of reinforcing bars used for the concrete.This delicate steel lace placed vertically, function as light filters in the large windows.

The external pebbles are made from the crushed rock used to produce concrete. The building itself was fundamental to the project; actually, the project was complemented and recreated in the building itself. Some of the solutions used, such as the reinforced concrete and the metallic lace, were decided at the work site and part of the creative process was transferred to the builders. The memory of the construction remained, in an exposed archeology of the building: the ‘x’s’ of the tape on the new windows and, on the inner walls, the workers’ notes on the project.These walls have no revetment, no paint: a raw texture of the material provides the finishing.The finalized building, beginning with the use of these materials, delicately displays the constructive phases; they are x-rays of the entire project and the work site, marks of the building’s recent history that, with the passing of time, have been added on to the always-new cities of the southern hemisphere.

The following is from Marcio Kogan:

‘We used the materials in their extreme condition, such as visible concrete executed without any concern about precision or finishing, or the skin of the back volume where we used various layers of a steel frame which is usually used on the inside of the concrete slabs and were found at the site.

Likewise, the interior walls did not get any special finishing and still have the original chalk markings left by the workers during the construction, almost an archeological discovery. The external floor is made of pebbles which are also used to mix concrete.

Almost an x-ray of the materials.’




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