Architect Joshua Prince-Ramus of Ramus-Ella Architects (REX) created the holiday attraction of the Calvin Klein store on 5th Avenue in New York.

The installation was created with Calvin Klein’s consumer image in mind. The stylish installation covers 4 complete floors, with a landscaped rooftop, and was constructed of acrylic sheet, steel, and stretch Spand.

The Calvin Klein Collection store on Madison Avenue has unveiled a unique collaborative installation as the centerpiece of the store’s annual holiday window display.

‘The work, entitled “Madison Avenue (Doll)House,” was envisioned by Rozmiarek as a futuristic concept home that spoke to the needs of modern, urban living while addressing the use and importance of space. The work will remain on view through January 5th at the Calvin Klein Collection flagship store located at 654 Madison Avenue in New York
City, where visitors can step up into the window to view the piece up-close. Additionally, large-scale photographs of the New York City installation are also now featured in the windows of the Calvin Klein Collection store in Milan, Italy.

After conducting a lengthy search for the right architectural partner for this project, Rozmiarek selected  Prince-Ramus who has an impressive portfolio of projects, shares an urbane, modern vision, and clearly embraces technology and the modern age in his work. Esquire magazine’s latest “Best and Brightest” issue (December 2008) featured Prince-Ramus and REX in a 4-page feature hailing them as the “savior of American architecture.” Additionally, Prince-Ramus and REX were identified as one of “The 20 Essential Young Architects” by ICON
magazine (April 2008), and named one of the twenty most influential players in design in Fast Company’s “Masters of Design” issue (June 2005).

Prince-Ramus’ work style and his eloquent, intelligent designs made him the perfect choice for this project. Prince-Ramus immediately understood the initial concept for the structure and he and his team brought a dynamic point of view to the work, infusing many unique and thoughtful elements to the final structure.

“By treating a New York street like landscape — and Calvin Klein’s storefront like a New York street — we created a detached single-family (doll)house in Manhattan for the Calvin Klein woman,” said architect Prince-Ramus. “Undeniably frivolous, the ‘Madison Avenue (Doll)House’ still suggests a kernel of an idea for accommodating growth in existing population centers.”

Designed with the Calvin Klein aesthetic as the common thread throughout, the stylish dwelling spans 4 complete floors, including a landscaped urban rooftop, and is fabricated in steel, acrylic sheet, and four-way stretch Spandex. The elegant one-thousand pound structure seemingly floats high above a New York City street from four steel
suspension hangers.

All of the interior spaces are furnished with miniature replicas of pieces from the company’s apparel, accessory, and home lines, including the new furniture line set to debut in early 2009 in the U.S. These items were designed and contributed by several of the company’s creative directors: Francisco Costa, Calvin Klein Collection for women; Italo Zucchelli, Calvin Klein Collection for men; Ulrich Grimm, Calvin Klein Shoes & Accessories; and, Amy Mellen, Calvin Klein Home.

Architecture has always influenced the direction of the Calvin Klein brand and the company has recently completed collaborations with renowned architects such as Shinichi Ogawa in Tokyo and John Pawson in New York.

Designed with the Calvin Klein aesthetic as the common thread throughout, the stylish dwelling spans 4 complete floors, including a landscaped urban rooftop, and is fabricated in steel, acrylic sheet, and four-way stretch Spandex. The elegant one-thousand pound structure seemingly floats high above a New York City street from four steel suspension hangers.

All of the interior spaces are furnished with miniature replicas of pieces from the company’s apparel, accessory, and home lines, including the new furniture line set to debut in early 2009 in the U.S. These items were designed and contributed by several of the company’s creative directors: Francisco Costa, Calvin Klein Collection for women; Italo Zucchelli, Calvin Klein Collection for men; Ulrich Grimm, Calvin Klein Shoes & Accessories; and, Amy Mellen, Calvin Klein Home.

Architecture has always influenced the direction of the Calvin Klein brand and the company has recently completed collaborations with renowned architects such as Shinichi Ogawa in Tokyo and John Pawson in New York.’

For more information, visit www.calvinklein.com.